Packaging: The best insurance for your products, a good packaging.

[The spread of online commerce has exponentially multiplied the shipment of products around the world and with it the rise of logistics chains and more specifically, the importance of good packaging.
The packaging of a product has become a key value in the logistics value chain of any company that wants to be competitive.
It is not a matter of storing products in a more or less beautiful package, but of ensuring that the goods are moved safely, efficiently and as economically as possible.
Packaging is the key factor in ensuring that a product is transported properly, avoiding knocks, scratches, cracks or breakage.
This is precisely the aspect that focuses the work of our company.
Not for nothing is our motto: “the best insurance is good packaging”.
E-commerce and online stores have revolutionized the goods transport sector, as it must not only respond to the increase in the volume of goods, but must also guarantee the safety of an ever-increasing variety of products.
Food, clothing, decorative objects, furniture, creams or make-up, each object needs packaging according to its characteristics, but each and every one of them must be of high quality, so that the product is protected throughout the logistics chain.
Therefore, if we want to guarantee logistics efficiency, the competitiveness of companies and the reputation of the brand, packaging must be designed to be attractive or to transmit a certain image, but also and fundamentally, to be efficient in terms of supply, packaging, handling and storage.
That is to say, in its design we must take into account all the elements that make up the logistics chain, from the means of transport, the distance it must travel or the place where it is stored and that in all of them we must ensure the safety of the goods.  

Packaging design

  Product packaging not only influences the purchasing decision of potential customers and thus the profitability of the company, but is also crucial in aspects related to product pricing or brand recognition.
Therefore, the design of both packaging and product packaging must be able to protect the goods at all times and at the same time be attractive to end consumers.
Thus, packaging design must respond to specific objectives:

• Protection.
  As we have said, this is the main characteristic that a good packaging must fulfill.
  If the product does not arrive in perfect condition, without knocks, breakage or any other incident, it will be of no use if the wrapping or package is beautiful, attractive or with the most modern design.
  Therefore, it is essential to choose the right packaging for each type of merchandise.
• The packaging should also protect the product once it has reached the buyer.
  It must be easy to handle and simple to open so that no mishaps occur when handling or opening it.
  And of course, the package must never be harmful to the buyer’s health.
• It must be attractive.
  In addition to protecting the product, packaging must be eye-catching and attractive to customers and create an attractive and positive image of the company that manufactures them.
  It is the first thing a buyer sees and therefore, the buyer’s perception can be decisive when it comes to making a purchase and even to customer loyalty.
  There are studies that conclude that if the packaging of a product does not enter through the eyes of the potential customer, in 99% of the cases, he will not buy it.
  In short, packaging must stimulate the purchase of the final product.
• Environmental protection.
  The growing concern for the protection of our planet has led companies to focus a large part of their efforts on designing packaging made from 100% recyclable materials that minimize their environmental impact, without affecting product safety in the least.

  In short, the packaging design must be based on the needs of the target customers, as well as on the characteristics of the transported product and the vicissitudes it may suffer throughout the logistics chain.

Types of packaging

  There are different types of transport packaging, such as plastic, paper or cardboard, fabric or metal packaging, but if there is one that has multiplied exponentially its use in recent years, it is the courier bag or courier envelope. Made of plastic and with security self-closing, its main characteristic is that it not only guarantees the security of the product but also that it will not be opened or manipulated from the moment it is picked up until it is delivered to the addressee. The adhesive band that guarantees the inviolability of the shipment is one of the main values of this type of packaging, but we must not forget that, in addition to guaranteeing the confidentiality of what is sent, it has other important advantages such as its reduced cost, unique numbering or its ability to adapt to almost any product, since there are multiple sizes of Courier envelopes. For all these reasons, this packaging solution is here to stay as it combines economy, confidentiality, security and brand image. In short, at ASMEN we are convinced that the protection of the transported goods is the best way to avoid accidents and therefore, we focus all our efforts on achieving a resistant and durable packaging, which has as a priority the safety of the products we transport, so that they reach the buyers in the best possible way[:].